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When Mohawk introduced SmartStrand® carpet in 2005, they knew they had created something special. Uniquely made from a new fiber called triexta, SmartStrand quickly gained a reputation for having extraordinary durability and stain and soil resistance.
They decided to show off SmartStrand's incredible advantages by putting it test into some extreme situations. From the zoo challange and our license to spill tour to the Puppy Bowl, we've proven this carpet can tackle life's messiest moments.
Now, on the 10th anniversary of Smartstrand, Mohawk has taken the best carpet in the world and made it even better. How?….By making it the EASIEST TO CLEAN!
Introducing SmartStrand® Forever Clean™. The ONLY carpet with permanent built-in stain and soil resistance that never washes or wears off and is easy to clean.
To prove the tough, easy clean advantages of SmartStrand Forever Clean, Mohawk has partnered with Tough Mudder -the toughest, muddiest challenge there is! We put our SmartStrand Forever Clean carpet to the test by exposing it to thousands of footsteps and tons of mud. After a full day of abuse, SmartStrand Forever Clean was easily restored to its original beauty. Check out the video to see all the dirty details!